About Me
I am a third-year marketing student at the University of
Strathclyde, studying International Business. For my current marketing assignment,
I'm focussing on something I'm quite interested in, viral TikTok recipes. My
blog, 'From Tok to Table', will follow my experience of testing, tasting, and
recreating TikTok's hottest trendy dishes.
For the second part of my assignment, I will create a
detailed report analysing key engagement metrics, such as the rate of
engagement, audience demographics, and geographic location, using Google
Analytics. These insights will allow me to evaluate the blog’s performance, and
based on the findings, I’ll offer recommendations to enhance future engagement
and optimize the blog’s success.
As a student who regularly says, "I'm skint," this
blog will focus on generating viral dishes on a student budget, demonstrating
that you don't have to spend a fortune to prepare tasty, Instagram-worthy
meals. I'll be shopping at Tesco, looking for the cheapest
options and Clubcard offers to keep things affordable without
lacking flavour.
From Tok to Table will be updated weekly with the most popular FoodTok recipes,
along with step-by-step directions and how-to videos to help you recreate them
at home.
Hope you enjoy reading my blog and feel free to leave a
comment!


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